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About Us

Your At-Home Anti-Ageing Revolution

5 Minutes Daily: Unlock Japanese Salon-Level Skincare Routine

Our Story

CHOUOHC (tcho-tcho), the Japanese word for butterfly, captures nature's transformative beauty. It reflects the journey of a woman: a constant evolution towards a radiant, revitalised self.

At CHOUOHC, we empower your transformation. Like the morpho butterfly, a symbol of rebirth, we believe in your potential to embrace the unknown and emerge stronger.

Our high-quality anti-ageing solutions become your trusted companions. Let CHOUOHC guide your metamorphosis.

The Beauty Experts Behind CHOUOHC

Yukio Shirakabe

Chief Beauty Expert at CHOUOHC

- Professor of the International Society of Aesthetic Plastic Surgery - Doctor of Medicine
- Director of Tokyo SAPHO Cosmetic Surgery Clinic
- Received the Walter Scott Brown Award in the United States in 1986
- Served as the President of the Japan Society of Aesthetic Plastic Surgery in 2004

Soutarou Kurata

Chief Beauty Expert at CHOUOHC

- Director of Beppu Garden Hill Clinic
- Visiting Professor of Dermatology and Hair Regenerative Medicine at Osaka University
- Standing Board Member of the Japan Society of Clinical Hair Restoration
- Board Member of the Japan Society of Clinical Dermatology and Surgery
- Consultant Physician for P&G Japan

Koichi ITO

Chief Beauty Expert at CHOUOHC

- Ph.D. in Engineering, Tokyo Institute of Technology
- IEEE Life Fellow (January 2016)
- IEEE AP-S President
- Main research area: Assessment of Human and Electromagnetic Wave Interactions

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